Program goal

Navigator teaches to navigate the treacherous yet exhilarating waters of the market. This workshop is designed to equip participants with the essential knowledge and skills to thrive as an innovator within a specific industry.

We will dive into the intricacies of the market, unravel customer needs, and identify the perfect beachhead opportunity for your solution. We'll unleash the power of customer interviews, helping you unlock invaluable insights into their needs, pains, and industry-specific challenges. Learn how to connect with your target audience, understand their deepest desires, and assess the demand for your groundbreaking solutions.

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Sessions

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Key outcomes:

Develop a comprehensive understanding of the current industry-specific market landscape, including innovation trends and technology market adoption

Develop a solid understanding of the key principles and techniques involved in user research

Practice active listening, empathetic communication, and effective probing techniques to gather comprehensive user feedback

Understand how to analyze and assess different market segments, evaluate their suitability as beachheads, and prioritize the most viable options for your innovation

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Workshop program:

Navigator

16,5 hours

Program goal

Sessions

Key outcomes:

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